Want to raise more money for your organization? Then start thinking like a development professional. This show distinguishes between the short-term view of fundraising and the long-term view of development. I talk to Phil Schumacher again, the executive director of Gundersen Lutheran Medical Foundation, LaCrosse, Wisc. and Jackie Bright, the executive director of Literacy Volunteers of Charlottesville/Albermarle in Virginia.

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